We have up to 4,000 data points on over 210 million individual American consumers. By combining these data assets with your relevant customer data as well as a proprietary research development process, we build custom target audiences, which enable us to engage, persuade, and motivate individuals to act.
We use peer reviewed and proprietary models of behavior, such as the OCEAN scale of personality, to understand the nuances of customers and their decision-making. This insight allows us to create individually tailored messaging that engages individuals based on their unique psychological profiles.
We do not hide our margins in CPM rates; our data-driven insights enable us to focus on your investment while maintaining the best customers.
We have over 15 years’ experience in research and behavioral change communications. Our global team of PhD researchers, data scientists, psychologists, and digital marketing experts provide a holistic approach to exceeding your marketing goals.
Our intentivedata-driven insights give you the tools needed to cut through a crowded advertising landscape and speak directly to individual customers through intentive marketing. We produce advertising that effectively influences behavior change.
Visuals, ad placements, and positioning are optimized to work specifically with each unique behavioral intent profile. Our digital and TV teams then execute highly targeted campaigns that connect with consumers exactly where they are – in front of the television and online with real-time relevance.